COPPA Privacy Policy - Mighty

COPPA Privacy Policy

COPPA Privacy Policy

My Lemonade Stand, PBC d/b/a My Lemonade Stand, Inc. ("Company") has created special policies for the online collection, use, and disclosure of information from children under 13 years of age ("children" or "child") at the Company's web site,, or any other web site operated by the Company (collectively the "Company Web sites"). The purpose of this Children's Online Privacy Policy (Policy) is to describe what types of personal information we collect from children on a Company Web site, the purposes for which we use the information, what rights you have regarding personal information you submit, and to whom and under what circumstances we disclose personal information. This Policy applies to our information collection, use, and disclosure practices for visitors under the age of 13. Our website Privacy Policy describes our information collection, use, and disclosure practices for visitors ages 13 and over and is available here.

Web Site Operators

The Company Web sites are operated by My Lemonade Stand and certain service providers of the Company and its subsidiaries, including, but not limited to, advertising, promotional, internet, and public relations service providers ( collectively "Service Providers"). In this Policy, the Company and its Service Providers are referred to collectively as ''we" or "our." The Company is the sponsor of a Company Web site and Service Providers will host Company Web sites and provide customer service support for Company Web sites. If you have any questions regarding this Policy or any other matter in connection with the Web site, please contact:

Collection of Information

A. Collection and Use of Non-Personal Information.

Certain nonpersonal information about site visits is recorded by the standard operation of the Internet servers on which Company Web sites are hosted. The non-personal information that we collect may include IP addresses, the type of operating system in use ( e.g., Windows or Macintosh), the type ofbrowser being used by the visitor ( e.g., Google Chrome, Internet Explorer), the number and frequency of visitors to Company Web sites, and the site the visitor was on immediately before visiting Company Web sites. We may offer children many fun features on Company Web sites, such as browsing your friends' storefront pages, that do not require children to provide any personal information. In using these features, however, the Company and our third-party service providers (such as Google Analytics) may collect certain non-personal information from children under age 13 by using small text files known as cookies. We use cookies for several purposes, such as to recognize visitors to our Web sites, to determine the number of unique visitors to our Web sites, to ascertain which site pages they visit and to conduct internal reviews of our Web sites. We may associate information we collect via cookies with the personal information we collect from or about children who visit our Web sites, which we explain in the "Collection and Use of Personal Information" section of this privacy policy. We may use the combined information, for example, to personalize your child's experience on the Web site or to personalize marketing communications we may send to your child. We may also allow unaffiliated third parties to place cookies on the hard drives of visitors to our Web sites.

You are always free to decline cookies, but in doing so your child may not be able to use certain features on our Web sites. The "help" segment of the toolbar on most browsers will tell you how to configure your browser to not accept new cookies, how to have the browser inform you when you receive a new cookie, and how to erase cookies from your hard drive.

We may also use web beacons to count page visits by our users, to access our cookies, and otherwise to improve your experience on a Company Web site. Web beacons (also known as clear gifs) are tiny graphics with a unique identifier, similar in function to cookies. If you or your child has registered to receive e-mails from our Company Web sites, we may also use web beacons in our HTML-based e-mails to let us know which e-mails the recipients have opened and acted upon, allowing us to gauge the effectiveness of our communications and marketing campaigns. If you would like to opt-out of these e-mails, please refer to your Profile on your Parent Dashboard. Web beacons also help us manage online advertising, and are provided by our ad management Service Providers. These files enable our ad management Service Providers to recognize a unique cookie on your Web browser, which in turn enables us to learn which advertisements bring visitors to our Web site. The cookie was placed by us, or by another advertiser who works with a Service Provider. With both cookies and web beacons, the information that we collect and share is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or e-mail address. Our advertising Service Providers also use anonymous information about users' visits to this and other Web sites in order to deliver advertisements online that may be of interest to them.

B. Collection and Use of Personal Information.

We do not make a child's participation in any Company Web site activity contingent on that child's disclosure of more personal information than is reasonably necessary to participate in that activity. In order for any child to register on any Company Web site, we collect the following information about your child: first and last name, date of birth, gender, zip code, parent's e-mail address, password, secret question ( as a reminder for a forgotten password), and a unique username. In order to collect and use a child's personal information for these purposes, we are required to obtain verifiable consent from the child's parent or guardian. To reasonably ensure that the individual providing the consent is an adult, we require you to sign and return a consent form, either by mail or electronically (or if your child is participating in our program through their school, the consent form can be returned to their classroom). The consent form will request the parent's ( or guardian's) first and last name, mailing address, date of birth, gender, e-mail address, and telephone number. We may use the information collected about you and your child to inform you about future Company promotions, sweepstakes, contests, and other marketing activities. We may use the zip code and username information collected about your child to rank your child's performance on website activities and other competitions conducted on the Company Web sites. Additionally, there may be areas of the Company Web sites that are available only for registered Company Web site members.

We allow parents (or guardians) to manage their children's personal information or opt-in preferences by clicking your Profile on your Parent Dashboard. Parents or guardians may contact us to alter permissions, access the personally identifiable information that the Company has collected about their child, correct factual errors in such information, and request to have this information deleted or request that the Company Web sites no longer collect, use or maintain such information. To protect the privacy and security of Company Web site members online, the Company will take reasonable steps to verify the identity of the parent or guardian before granting the parent or guardian access to the personal information that we collect and maintain about the parent or guardian and his or her child.

If you wish to opt out of future promotional e-mails, you may request to unsubscribe within each promotional e-mail or SMS text message. We may send service-related e-mails and SMS text messages to Company Web site registrants. These may include a welcome message and other non-promotional e-mails or text messages, from which no opt-out option is provided. The Company may discontinue any or all of the Company Web sites and any related activities at any time and for any reason.

Disclosure of Information.

The Company will transfer or otherwise disclose the information it collects from children or parents to employees and independent contractors of the Company, its subsidiaries, affiliates, and Service Providers if the disclosure will enable that party to perform a business, professional, or technical support function for the Company, or if required to do so by law. These entities are restricted to using this information only to provide a service on our behalf. We do not share personal information with any third party for that party's own promotional purposes. We will also transfer or otherwise disclose personal information in response to judicial process, to comply with legal requirements, and, as permitted under provisions of law, to provide information to law enforcement agencies or in connection with an investigation on a matter related to public safety. We may also use the information as permitted by law to protect our rights or property, the Company Web sites or their users.

Security of Information.

We maintain industry-standard physical, electronic, and procedural safeguards to guard your personal information.

Unforeseen Circumstances.

In the event that the Company or any of its assets are acquired by a third party, personal information acquired by the Company may be one of the assets transferred. In such an event, we will notify you as explained below under "Changes to this Privacy Statement".

Third Party Web sites

To the extent that any of the third-party sites accessible through the Company Web sites has different privacy practices from those stated in this Policy, those third-party privacy practices govern the collection and use of information you provide when visiting those sites. The Company is not responsible for the policies, content, and practices of third-party Web sites to which the Company Web sites may link and you should refer to those sites' own privacy policies to learn how they collect and use personal information.

Changes to This Policy.

By visiting the Site, you are agreeing to the practices described in this Children's Online Privacy Policy. On occasion, it may be necessary for the Company to change the terms of this Children's Online Privacy Policy. We will do so by posting updated text on the Company Web sites, and your continued use constitutes acceptance of those changes. To ensure that you are aware of current privacy practices, we recommend that you check the Company Web sites periodically. If your child is a member of any Company Web site, you will be notified via e-mail if any of the changes affect the use of your own or your child's personal information. You will be asked to opt-in to the new use of your child's personal information. If your child is not a Company Web site member, we will not materially change how we handle previously collected information without providing notice and an opportunity to choose how we use that information.

Contact Us.

If you have questions or concerns regarding this Children's Online Privacy Policy, you should first contact us at via e-mail at or via mail at My Lemonade Stand, attn: Privacy Info, 9744 Wilshire Blvd., Suite 311, Beverly Hills, CA 90212.

Effective Date: July 25, 2019